Tuesday, March 08, 2011

Newbie At The Beauty Show

Salon Interiors partnered up with a first time visitor to the International Beauty Show this year to get her impressions of the event. We followed along as a "visitor"
and let her direct our attention to what she was interested in and what caught her eye.

Samantha is 22 years old, a licensed stylist, works in a local salon and is still building her client list and skills. She's been to some smaller local trade shows for the beauty industry, but this was her first time at a large venue such as the IBS.

She was very impressed with the ease we experienced during the check in process. There were several members of the show staff on hand in the entry lobby to direct you and answer questions. This was very appreciated since she was unsure where to begin. Wristbands acquired, we made our way to the main floor of the show.

"Wow, it is really huge" was Samantha's first impression. She didn't expect to make it all the way through in one visit. She was also very surprised by some of her fellow attendees because she had been forewarned that this would involve a lot of walking and she had chosen to wear flat, comfortable shoes. For everyone else that was similarly attired, there were two other people wearing sky high, needle point heels. She mentioned blisters in a bemused sort of voice and we headed over to the Salon Interiors booth to check in, drop off our coats and see if the show staff needed anything.

As we left the company display booth, we decided that we would use the "grid" layout of the show floor to see as much as possible and be sure we didn't miss anything. On the way to the furthest corner of the show, several things caught her eye and we made note of a few booths that we would be sure to stop at as we came back to them.

To be continued...

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home